The Helio P90 is the latest processor to be announced by Taiwanese manufacturer MediaTek, and it serves several distinct purposes. It will shun the need to buy expensive high-end devices to use the latest artificial intelligence features, and see MediaTek potentially succeed in its goal of delivering value-driven devices with the latest tech. Additionally, it sets the company up as a serious force in the race to power the next billion people waiting to buy their first smartphone.

You’d be forgiven for thinking the quest to connect “the next billion” people falls solely at Google’s feet, seeing as it has spent almost entire keynote presentations talking about it with Android. Not quite. While Google is indeed a very large cog in the machine, MediaTek believes its involvement is so crucial, the company’s Chief Financial Officer David Ku boldly stated that if you want to “gain the next billion, you have to work with MediaTek.”

The next billion to discover smartphones are in emerging markets around the world, where MediaTek is best known. These people likely own feature phones now — coincidentally, MediaTek is the world’s number one feature phone processor company — and when the time comes to buy a smartphone, it’s highly unlikely to be one that costs the equivalent of $1,000. MediaTek does not believe this should mean substandard features.

“Connecting the next billion is not just about the price, it’s about creating value through technology and innovation,” MediaTek CEO Rick Tsai told Digital Trends.

Source: Youtube