In a market dominated by two competing TV panel technologies, LCD and OLED, the Z9F attempts to bring the deep blacks and contrast afforded by OLED while overachieving in every facet of LCD TV: intense brightness, punchy HDR, and a massive palate of colors, all of which benefits those of us who watch TV in pretty much any place other than a dedicated dark room. Indeed, the Z9F appears to succeed at that goal. And then some.

Sony introduced two key new features in the Z9F TV. The first is a so-called X-Wide Angle technology that, true to its name, aims to solve the off-angle washout that has come part and parcel with LCD panels to date. Samsung's QLED series of TVs promises a similar improvement, and at first glance, Sony's efforts appear to match or exceed QLED in this regard. Viewed from extreme angles, colors appeared nearly as saturated as when viewed from directly in front.

Source: Youtube